A recent report in “Holiday Which?”, published by the
British Consumers’ Association, found that the number of people who
take “independent holidays” has now overtaken those booking the
traditional package, predicting that 55 percent of overseas holidays in
2005 will have been arranged independently. Travellers are
searching
the internet and booking flights, cars and hotels on-line. In
the
travel industry, this is called “dynamic packaging”: travellers who
build their own itineraries, or vacation packages.
Unsurprisingly, tour operators recognise this trend and
have responded. For example, Flexibletrips. com, part of
Thomas Cook,
allows you to build exactly the sort of holiday you want by “bundling”
flights, hotels, car rental and extras such as tours and
transfers.
British Airways plans to introduce a “shopping basket” feature on
BA. com allowing travellers to book hotels, and other travel products,
alongside flights.
The disadvantage to dynamic packaging is that you may
not have financial protection if something goes wrong – (pay with a
credit card, not a debit card) and it can be hard to compare like with
like e. g. some packaged breaks may include airport transfers
and a room
upgrade, and of course, all this internet searching takes
time.